"Your personal brand is how you appear to the world. Therefore, it serves to reason that a strong brand is preferable to one that is unpolished and uninteresting.
Once people know who you are and begin to identify you with a specific area of understanding or expertise, you'll be well on your way to becoming the go-to person in your niche or industry.
The question is, how do you become more recognized? How do you build your authority and your following?"
Five ways to build your personal brand:
- Understand and be your authentic self
- Speaking engagements
- Write thought leadership articles and participate in interviews
- Build your online presence
- Remain a student of your industry
Article:5 Steps to Build Your Personal Brand, by Thomas Small, Entrepreneur.com (2015)